For Pop’s Praiseworthy Popcorn, what began as street fair kettle corn has blossomed into a full production facility and retail storefront in Purcellville. Pop’s started in 2017 as a side hustle for Founder and CEO, Nicole Brown. It has grown into a national success. 

“This past year has been our biggest yet. We grew from about 50 wholesale accounts to more than 200, and our popcorn is now launching at military installations across the Southeast. As a military spouse, that one is especially close to my heart,” said Brown. “We’ve also been recognized on the Taste of the South Magazine Taste 50 list, and we’re honored to be a People’s Choice finalist in this year’s Loudoun Small Business Awards.”

Closer to home, Pop’s is proud to be a part of every Purcellville MainStreet event. The business provides Loudoun County Parks & Recreation and Loudoun County Public Schools with all-natural, non-GMO popcorn for events. 

“Growing our reach nationally while staying rooted locally is exactly what I hoped this move would make possible”

Nicole Brown, Owner, Pop’s Praiseworthy Popcorn

A Permanent Spot in the Community 

When Pop’s outgrew their space in Sterling, Purcellville offered not only more space but also small-town warmth where neighbors know each other and genuinely root for local businesses. The new location is both a production facility and a charming shop, so customers can watch popcorn kettle cook in real time, taste every flavor, and leave with bags warm from the kettle.

A location in western Loudoun puts Pop’s right alongside the bed and breakfasts, wineries, and other artisans who make the region so special. Pop’s kernels come directly from a family farm in Virginia, and the business gives back by donating scraps to anyone with animals to feed.

Championing Small Businesses in Loudoun County

Loudoun County Economic Development is an excellent resource for finding more affordable avenues to entrepreneurial endeavors. 

“K.C. Tregoning, the Business Retention Manager, was a tremendous resource for us. Our budget was tight, but our dreams were big,” said Brown. “She didn’t just hand us a list of one or two places and wish us luck, she followed up after every tour and listened to what I loved about each space until we found ‘the one.’”

Pop’s Praiseworthy Popcorn is a reflection of Loudoun County Economic Development’s ability to champion small businesses to success by learning the unique needs of each business and providing personalized support.