Make the Most of Every Farmer’s Market

Ready to turn casual market browsers into loyal customers?

This free webinar will show you exactly how.

Join Virginia SBDC Director Heather Fay for an engaging, practical session on elevating your customer experience before, during, and after every farmers market interaction.

Join us and learn to:

1. Identify your ideal customer
2. Map their five‑stage buying journey
3. Create simple, high‑impact engagement tactics
4. Strengthen relationships that drive repeat business

Whether you’re a seasoned vendor or just getting started, you’ll walk away with actionable steps to boost visibility, create memorable interactions, and build long‑term customer loyalty.

This Webinar is Perfect for:

• Farmers market vendors
• Makers and crafters
• Small food growers and producers

Do you want to stand out and sell more.

Save your seat and start transforming every market visit into a meaningful customer experience.

Speaker(s): Heather Fay, Executive Director
Greater Roanoke and New River Valley (NRV) SBDC

Fee: $0 No Cost

*SCHEDULE NOTE: Registration closes 24 hours before class start time.